Chik-fil-A has been a political lightning rod nearly as long as it's been a phenomenon—and in recent years, has achieved the dubious distinction of getting blowback from both ends of the ideological spectrum. But as Clint Rainey details, the company is in the midst of a tightrope walk: listening and learning, while still preserving the customer-first approach that has set it apart from the fast-food fray. An image-rehab piece? No question. But here's what matters: it's smartly structured, well reported, and strong enough to make you question your own stance toward the company. Through the years, Christian companies have varied widely on where to set boundaries between their businesses and their values. For every Tom Monaghan, the Domino's cofounder and devout Catholic who donated so much money to anti-abortion groups in the 1980s that he triggered a pizza boycott from the National Organization for Women, or the Green family, who got the Supreme Court to carve out a right to religious freedom for Hobby Lobby by suing to overturn the Obamacare contraceptive mandate, there is a more subtle player. Take the Snyder family, owners of In-N-Out Burger, who for 40 years have done little beyond stamping Bible verse references onto various food and beverage packaging items. "There are lots of ways to be a Christian business," says Jonathan Merritt, author of several books about Christianity, including A Faith of Our Own: Following Jesus Beyond the Culture Wars. "And some are riskier than others." | | | |
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