Savoring Style: Old Chang Kee x Giordano Fashion Feast

Irone Kim

Nov 29

This holiday season, the fashion and food worlds collide in a delectable collaboration as Old Chang Kee joins forces with the international fashion retailer, Giordano, to unveil an exclusive Old Chang Kee x Giordano collection! Get ready to indulge in a feast for your taste buds and your wardrobe as Old Chang Kee's iconic puffs and snacks make a stylish statement on trendy fashion prints.

With a global presence spanning over 1800 stores, Giordano has been a trailblazer in men's, women's, and children's apparel since 1981. Their commitment to providing relevant, essential, and timeless fashion for all echoes in their brand value, "World Without Strangers." Aligning seamlessly with Giordano's ethos, Old Chang Kee, a beloved local household F&B brand since 1956, shares the same commitment to delivering superior quality finger food and ready meals to customers of all ages and backgrounds.

The Old Chang Kee x Giordano collection, debuting on 1 December 2023, transforms Singapore's culinary delights into wearable art. From unisex t-shirts to tote bags, umbrellas, and caps, this collaboration allows fans of Old Chang Kee to flaunt their love for Curry'Os, Chicken Wings, Sotong Heads, Crab Nuggets, Spring'Os, Fishballs, Black Sesame Balls, Green Bean Feel'ins, and more in a fashionable way.

Available for sale at all Giordano stores in Singapore throughout December, the collection makes for the perfect holiday gifts for friends and family. But that's not all – Old Chang Kee is sweetening the deal with a Purchase-with-Purchase promotion at selected Old Chang Kee outlets from 1 - 31 December 2023, or until stocks last.

To snag these exclusive fashion items, simply purchase $10 worth of Old Chang Kee snacks at participating outlets, and you can take home the Old Chang Kee x Giordano Tote Bag at $6 (U.P. $16) or the Old Chang Kee x Giordano Umbrella at $8 (U.P. $26). Participating outlets include Changi Airport Terminal 2 and 3 (Transit Area), Paragon, REX (No. 19 Mackenzie Road Flagship Store), Jewel, Change Alley Mall, NEX, Singapore Cruise Centre, Bird Paradise, Sentosa Beach Station.

For Old Chang Kee Rewards app members, there's an extra treat – enjoy a 10% discount on any Old Chang Kee x Giordano collection at Giordano stores in Singapore throughout December 2023. Just flash your Old Chang Kee Rewards app and savor the fusion of food and fashion.