The relative peace and stability of Maria Theresa's reign brought growing prosperity, and living conditions in the twin towns improved, though slowly. Some municipal services began running fairly well. From the 1770s the water supply in large parts of both Buda and Pest were built – first with wooden and then lead pipes. The first postmark in Buda dates from 1752 and the first post office opened in 1762, opposite the Matthias Church in Buda. A music conservatory, a veterinary school and a botanical gardens opened in Buda in the 1780s. In the 1730s in Pest there were very few stone buildings; most were made of puddled clay with thatched roofs. By 1765 453 of the 1,146 known buildings on the Pest side of the river were made of stone, and by 1790 around three-quarters of the 2,250 buildings were.
But there was no boom for business, and no lines of credit available to start one. The Hungarian nobles – the lesser and higher – had a disdain for commerce and trade that the British gentry had lost sometime in the seventeenth century. The few financiers, manufacturers, large-scale traders and better-off artisans of both Buda and Pest invariably came from non-Magyar families, which in any case formed the majority of the twin towns' population. The earliest, almost immediately after the siege of Buda ended, were a number of Greek families who saw an opportunity – as well as escape from Turkish rule – and established businesses in Pest. Their names, Magyarized from around the 1730s onwards, became well known: Haris, Sina and Nákó for milling and foodstuffs, Sacelláry, Lyca and Mannó for textiles, leather and timber, Agorasztó and Muráthy for the wine trade. Then more came from further afield: Gregerson (Norwegian) and Ganz (Swiss) for clothes; the Swiss traders Aebly, Haggenmacher and several Serbs – Petrovics, Vrányi, Grabowski, Bogosich, Mosconyi – for assorted trades from metalwork to carpentry. Few Magyars were setting up businesses. The real problem, in Buda especially, was that comparatively few people engaged in any kind of trade or industry – according to contemporary economists who studied census figures, just one in eighty-nine people in Hungary at the end of the eighteenth century, compared to one in fourteen in Austria and one in nine in the Lombardy region.
The British naturalist Robert Townson visited Budapest in 1790, as few of his compatriots did then. Pest and Buda were definitely not on the Grand Tour at that time. The Turkish baths of Buda fascinated him; they were not strictly segregated as they would be from the middle of the nineteenth to the twenty-first century, but were more gender-neutral.
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The animal fights in Pest, involving bears, cocks and dogs, horrified him. His journal mentions many times how diverse the towns were, with Greek, Balkan and Jewish traders crowding the marketplace. He mentioned one type of business that as much as any other was the defining feature of the Habsburg lands, and crucial to the culture of the city that would become Budapest. Kemnitzer's was the progenitor of all the coffee houses in the golden age of Budapest and it became an instant success. It was the creation of Johann Kemnitzer, a master tanner, who had done well in his trade and built a large, three-storey house at the Pest side of the pontoon bridge, where Vigadó Square meets Deák Street today. In 1789 he opened the ground floor as a café and within a few months it was the most famous coffee house east of Vienna, with spacious rooms, marble columns, stucco on the arched ceilings, four crystal chandeliers, ornately gilded fireplaces and a fine kitchen.
Townson went there every day during his stay to listen and watch, surprised at the varied clientele who frequented the place: 'All ranks and both sexes may come; hairdressers in their powdered coats, and old market-women come here and take their coffee or drink their rosolio as well as Counts and Barons…it is an elegant house and very comfortable dinners may be had.'
Another thing that surprised him was that the main language he heard on both sides of the river was German, spoken by Hungarians, Germans, Slavs and Jews on the streets. He almost never heard the sound of Magyar.
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