It's perfectly natural a lot of the time to feel as if you expect nothing in return for helping someone, after all it's only what you should do as a fellow human being. But really we do expect something even if it's just acknowledgement and it can be hurtful and upsetting if don't feel we get it while the sensation that we're being taken advantage of can leave us feeling silly for having offered in the first place. Keisuke Yoshida's Good Seeks in Return (神は見返りを求める, Kami wa Mikaeri wo Motomeru) revels in these human paradoxes as a self-confessed nice guy is pushed to breaking point by the fallout from all his attempts to be neighbourly which seem to have backfired exponentially.
Then again, Tamogami (Tsuyoshi Muro) almost certainly does at least hope for something in return when he agrees to help out struggling YouTuber Yuri (Yukino Kishii) with her moribund channel by enlivening it with his skills in video editing and design. He isn't helping her in order to engineer a sexual relationship, and in fact turns Yuri down when she suddenly disrobes exclaiming that it's the only way she can repay him for his kindness, but does appear interested and is additionally irritated when she begins hanging out with a bunch of vlogger cool kids he thinks are just exploiting her naivety. Yuri had already payed him back with homemade beef stew, an offer that was accepted in the interest of friendship, but her constant references to repayment of a favour expose her idea of relationships as essentially transactional which to be fair they well may be. Even so, she appears somewhat guileless, opportunist rather than calculating and desperate for attention.
That might be why she can't see that the reason she became unexpectedly popular after agreeing to a "body paint" stunt with a pair of more established YouTubers is that people wanted to see her naked which is why they're always requesting more of the same. The first half of the film plays as quirky comedy, an offbeat romance between a nice middle-aged man and a dippy young woman who thinks she's no good at anything and incapable of being alone. But things soon turn sour when one of Yuri's stunts seems like it might have serious consequences for a local business owner and Tamogami has to muster all of his PR skills to put this particular fire out. The simple friendship between them that was brokered by a weird ogre-like mascot suit Yuri christens Jacob is disrupted by Yuri's desire for fame as she undergoes a complete personality transformation after falling in with a group of more successful, media savvy YouTubers who have fancy design skills and marketing teams. She dismisses Tamogami as old-fashioned and joins in when the others make fun of him in rejection of the genuine friendship that had arisen between them.
When a friend he'd helped out financially and even stood guarantor on his debts takes his own life Tamogami is deep in the hole. Finally he wonder's if he shouldn't have something in return for all the unpaid labour he's been doing for Yuri but she predictably brushes him off until he finally embarks on a weird vendetta trying to "expose" her YouTube channel for being founded on lies and exploitation. There may be something in her that's regretful, wistfully looking at the sweater Tamogami had given her with cute illustrations of her and Jacob on it, while her new "god" Murakami openly mocks him leaving her conflicted about the dark side of their new internet endeavour effectively bullying a guy whose only crime was being nice and bit too dull and middle-aged for her new hipster friends sure to drop her like she's hot as soon as something goes wrong.
Though not as extreme as some of Yoshida's other films, God Seeks in Return suggests that nice guys never prosper but also that no one's really as "nice" as they think they are. We wall want something in return even if it's just a thank you and not to be belittled or taken advantage of. There can be something paradoxically selfish in niceness in which people do it more for their own gratification or to feel they are better than those they help and conversely the same in those who take advantage of others. In it's way bleak and melancholy in its vision of human relationships, the film nevertheless holds out a faint hope in the reality of the genuine connection between its mismatched heroes no matter how dark and twisted it may eventually become.
God Seeks in Return screens 1st June as part of this year's Nippon Connection
International trailer (English subtitles)
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